OpenAI's CEO, Sam Altman, may be missing from CES 2024, but the AI buzz created by the company last year continues to shape the event. Much like Apple's founder Steve Jobs, Altman's influence echoes through CES, with various companies eager to showcase gadgets integrated with advanced AI technology.
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From devices aiding the visually impaired to safety systems for schools, facial-recognition software assessing vitals, and AI-powered cabin-monitoring systems in autonomous cars, numerous companies are set to unveil their innovations at CES 2024, illustrating the diverse applications of AI in consumer products.
Altman, a key figure in the AI surge, faced headlines in November amid a board dispute but was reinstated after a significant employee outcry. OpenAI, in collaboration with renowned former Apple designer Jony Ive, is working on a secretive AI hardware project, adding to the anticipation surrounding the company's future ventures.
Funding for generative AI projects skyrocketed last year, reaching $23.78 billion by December, reflecting the industry's fervor for AI innovation. Among the highlights at CES, Bosch plans to present a nearly invisible gun-detection system for school security, while NEC introduces AI software for mobile devices analyzing face patterns and pupil conditions to estimate human vitals and mental states.
Automakers are shifting focus towards enhancing the customer experience in car buying and driving through hyper-personalized AI features. Companies like Cerence and Cipia are partnering with Volkswagen and introducing systems monitoring driver distraction and drowsiness. Amazon.com also teases a generative AI partnership with BMW.
AI integration is not limited to consumer gadgets; PC and smartphone makers, including Intel and AMD, are emphasizing AI capabilities as potential revenue streams. Microsoft is set to showcase PCs with a new AI button on the Windows keyboard. However, questions linger about consumers' willingness to pay extra for AI features that perform less obvious tasks compared to the widely popular ChatGPT bot.
In the dynamic landscape of AI innovation, CES 2024 serves as a platform for unveiling the latest advancements, reflecting the industry's eagerness to integrate AI into a wide array of products and services."**
