.png)
Realme, the burgeoning Chinese smartphone entity under the umbrella of BBK Electronics, has achieved a significant milestone by surpassing the 200 million mark in phone shipments within a relatively brief span of just over five years. Noteworthy is the fact that a substantial portion of these shipments was directed towards international markets, solidifying Realme's standing as a formidable global player in the smartphone arena.
A subsidiary of BBK Electronics, which also oversees prominent brands such as Oppo and Vivo, Realme announced this achievement during the second quarter, positioning itself as the fifth fastest smartphone brand to reach the 200 million unit milestone. This distinction places Realme alongside industry stalwarts including Vivo, Huawei, Samsung, and Apple, as per data provided by Counterpoint Research.
Xu Qi, Realme's Chief Marketing Officer, articulated the brand's pride in this accomplishment amidst a highly competitive landscape. He stated, "We emerged in an era boasting over 700 smartphone brands globally. It is with great pride that we have consistently secured a position among the world's top 10 smartphone brands over the past five years."
In consonance with the broader industry trend, Counterpoint Research has reported a substantial reduction in the total number of phone brands globally, dwindling from over 700 in 2017 to approximately 250 by September. Realme's ability to not only endure but thrive in this ever-evolving market underscores its resilience and strategic positioning.
Looking ahead, Realme is poised to venture into the premium smartphone segment with the imminent launch of the Realme GT 5 Pro. Distinguished as one of the pioneer devices to incorporate Qualcomm's cutting-edge Snapdragon 8 Gen 3 chip and Sony's groundbreaking Lytia camera sensor, this strategic move signals Realme's intent to carve a niche in the high-end market, aligning itself with other industry leaders.
Xu Qi underscored Realme's preparedness to compete at a premium level, emphasizing the brand's commitment to innovation and quality. It is worth noting that Xiaomi, a notable industry peer, has also recently introduced a device powered by the Snapdragon 8 Gen 3, setting the stage for intensified competition within the premium smartphone landscape.
