Anand Lakshmanan, Head of B2B at Logitech India, discussed the company's vision and the role of AI in simplifying technology during an interview with indianexpress.com. He emphasized Logitech's commitment to solving real-world challenges with user-friendly solutions, particularly in the realm of virtual collaboration for organizations and professionals.
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Lakshmanan highlighted the importance of computer peripherals in the post-pandemic era, especially with the transition to remote and hybrid work models. He mentioned Logitech's journey into the enterprise sector, which began around 2018 and accelerated during the COVID-19 pandemic. Despite challenges, such as integration issues and meeting specific user needs, Logitech's focus on value-driven innovations has led to widespread adoption and customer satisfaction.
Transition to Hybrid Work:
Lakshmanan discussed the shift from remote to hybrid work and its significance for organizations in India. He noted that while Indian companies have been slower to adopt the hybrid model, it has become increasingly common. Leveraging technology for collaboration, particularly through video conferencing, has become essential in bridging the gap between in-person meetings and remote work.
Addressing Challenges with AI:
Logitech has addressed challenges in video communication, including camera shyness among individuals, by offering high-quality audio and video even on mobile data networks. Lakshmanan explained that Logitech's AI-backed solutions, such as intelligent framing and low-light optimization, aim to simplify technology usage and enhance user experience during meetings.
Trends in Indian Consumer Preferences:
Lakshmanan highlighted unique trends among Indian consumers, emphasizing their demand for cutting-edge, cost-effective solutions with robust post-deployment support. He mentioned that Logitech engages with customers to shape its product roadmap based on insights from customer interactions and feedback.
Future Outlook:
With a customer-centric approach and a focus on simplifying technology, Lakshmanan believes that Logitech is well-positioned to continue empowering organizations and individuals to collaborate effectively in the hybrid era. He emphasized the role of AI in driving innovative product offerings and enhancing productivity in the future of work.
