leveraging the power of Llama technology. This new functionality allows users to interact with the app in novel ways, such as generating images and asking questions directly within the platform.
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A limited number of users have begun receiving access to these Llama-powered generative AI features on WhatsApp, with the rollout being randomized. The introduction of these features brings a user interface reminiscent of Perplexity AI, adding a new dimension to WhatsApp's capabilities.
Accessible through the Meta AI chat interface within the app, users can engage with the generative AI by simply initiating a conversation with "Ask Meta AI anything." This marks another step in Meta's exploration of AI integration within WhatsApp, following the previous testing of AI-generated images.
Meta emphasizes that while AI messages may be utilized to enhance AI quality, personal messages remain encrypted end-to-end and are not shared with Meta. Prior to engaging with Meta AI on WhatsApp, users are required to agree to Meta's AI terms.
Functioning like other generative AI chatbots, users can engage in human-like conversations with the Meta AI chatbot and even generate images using text prompts directly within WhatsApp. The interface closely resembles that of Perplexity AI, prompting a light-hearted remark from Perplexity CEO Aravind Srinivas.
Beyond WhatsApp, Meta is also exploring the integration of Llama-powered AI features into its Instagram platform. This includes the ability to generate captions and hashtags for photos and videos, as well as the upcoming introduction of an AI-powered chatbot on Instagram.
